An electronic information letter by BNH Expert Software.
Does eLearning Improve Performance and the Bottom Line?
by J. (Jay) Bahlis, Ph.D., Eng.
"Time is money."
-Benjamin Franklin
The debate continues. How do you measure the impact of eLearning on your
organization? You must have heard by now that eLearning provides
just-in-time access to training material when and where it is needed.
Moreover, it reduces travel costs and in some cases time required to
complete the training. On the other hand, questions on the effectiveness of
this delivery medium are being raised. Some claim that eLearning is boring
and as a result individuals are not completing the courses, and it is more
difficult to motivate people to take online courses. Moreover, if a
customized courseware is required, then how can we justify the high up-front
investment?
The main confusion arises from the fact that we are dealing with two key
questions - not one. The first has to do with the value of training -
regardless of the delivery method, and the second with the advantages and
limitations of eLearning. If we are trying to measure the value of eLearning,
then we should assume that the need for training has been demonstrated -
through a needs analysis or other means - otherwise, the value of training
is in question, and individuals will not be motivated to learn. Once the
need for training has been established, we can limit the debate to the
second question, what is the added value of the eLearning delivery medium?
There are two primary reasons for considering the eLearning delivery option.
First, can we accomplish the same performance objectives at lower costs, and
second, can we improve the performance (productivity) of employees. The
costs of a training program can be divided into 6 main categories, namely:
development/purchase of courseware, hardware required for the delivery of
training, administrative staff, delivery costs - which includes instructors
and trainees fees, time and travel costs; long distance charges, course
license fee and facilities rental, maintenance of courseware and hardware,
and support staff. By computing and comparing the cost of eLearning - over
the life of the course - versus alternate delivery options the impact on the
organization's bottom line can be determined.
If eLearning meets organizational, training and learning needs and the
development of the course is based on sound instructional design principles,
then performance can be directly linked to time. That is, would eLearning
allow individuals to complete the training in a shorter period of time? A
number of studies have concluded that a well designed CBT or WBT course that
allow trainees to direct their own learning - i.e., skip over sections they
already know and focus on areas of difficulty - can reduce the training time
between 25% to 60% of an equivalent instructor-led course. In this case,
gained productivity (performance) can be measured by multiplying the average
daily cost of trainees by the reduction in training time by number of
trainees in the course.
Measuring the value of eLearning is not a simple task. Hundreds of factors
can impact the results - whether we are dealing with performance or cost
issues. Moreover, it is not the answer to all our training needs. In
many cases, alternate delivery options may provide a more effective and
economical alternative. You can gain a better insight into the process and
factors that can impact your decision by reviewing ADVISOR Enterprise
"Select the Right Blend of Delivery Options" module 
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About BNH
Established 1987, BNH provides a wide range of products, consulting
services and workshops related to, Needs Assessment, Media Selection, Return
on Investment (ROI) and Financial/ Business Management. We can help you
track the cost of training/learning activities, measure and maximize their
impact on your organization.
Our products include ADVISOR P.I. - A Needs Assessment Tool to Improve
Performance, ADVISOR 3.5 - A Media Selection and Return on Investment Tool,
ADVISOR Enterprise A Business/Financial Management System and Answer Me
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Last updated on January 28, 2010
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bahlis@bnhexpertsoft.com